01 / DIRECTION
Sales Strategy &
Market Intelligence
Identify target accounts, demand drivers, and need periods. Build a sales plan around the business your hotel is positioned to win.

OUTSOURCED HOTEL SALES • STRATEGY • EXECUTION
Top Line 360 helps independent, boutique, and franchise-owned hotels win the right business through targeted strategy, proactive outreach, and hands-on sales support.
YOUR MARKET. YOUR PRIORITIES. OUR SALES FOCUS.
CORPORATE / GROUPS / EXTENDED STAYS
Clear strategy.
Consistent outreach.
Measurable results.
WHO WE ARE
Your market, business mix, and ownership goals shape the way we sell. We work alongside your team to identify the right accounts, open relevant conversations, and follow through on opportunities.
Whether you need focused prospecting support or an ongoing sales partner, we bring the people, process, and practical experience to move the work forward.
For independent hotels, boutique properties, and independently owned branded hotels.
HOW WE CREATE VALUE
From finding the right opportunity to following it through, our work connects market knowledge with day-to-day sales execution.
01 / DIRECTION
Identify target accounts, demand drivers, and need periods. Build a sales plan around the business your hotel is positioned to win.
02 / OUTREACH
Reach the right decision-makers, build relationships, and keep follow-up moving so promising conversations have a next step.

03 / OPPORTUNITY
Support proposals, negotiated accounts, group opportunities, and longer-stay business that fits your hotel's priorities.
04 / VISIBILITY
Organize your CRM, account history, and next actions. Make activity, pipeline progress, and production easier to see.
PRACTICAL SUPPORT FOR THE BUSINESS YOUR HOTEL NEEDS NEXT.
THE TOP LINE 360 APPROACH
Start with the business your hotel needs.
We look at your market, current accounts, business mix, need periods, and sales resources to identify where focused sales effort can make the greatest difference.
WHAT YOU GET: A property-specific opportunity review
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Set priorities that fit the property.
We turn the opportunity review into a practical plan: the accounts to pursue, the segments to develop, the message to lead with, and the actions that move the work forward.
WHAT YOU GET: Priority accounts and a focused action plan
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Put the plan to work.
We research prospects, open conversations, develop accounts, respond to RFPs, and follow through on proposals. The goal is relevant business for the hotel, not activity for its own sake.
WHAT YOU GET: Consistent outreach and active opportunity follow-up
Let's Talk About Your Hotel →
Keep the next move clear.
We review account activity, opportunity progress, booked business, and actualized production. Then we adjust priorities around what the hotel needs next.
WHAT YOU GET: 360° Performance Review and next priorities
Let's Talk About Your Hotel →
ACCOUNTABILITY YOU CAN SEE
A sales update should do more than count calls. It should make clear which accounts are progressing, what business is booked, and where the next effort belongs.
Your 360° Performance Review connects the work to the next priorities for your hotel.
360° Performance Review
ILLUSTRATIVE FORMAT
Sales activity
Accounts researched, conversations opened, follow-up completed
Opportunity progress
Qualified demand, proposals in play, clear next actions
Booked business
Confirmed business reported separately from potential pipeline
Actualized production
Completed stays and realized revenue, where available
Next priorities
The accounts and actions that need attention next
Sample reporting structure only. No client results or performance figures are represented.
WAYS TO WORK TOGETHER
90-DAY FOCUSED ENGAGEMENT
A defined starting point to assess sales opportunities, set priorities, and activate targeted outreach.
Best for: Hotels that need a focused reset and a practical path forward.
Discuss Sales Jumpstart →ADDED CAPACITY FOR YOUR TEAM
Consistent prospecting, account development, and follow-up that complements your on-property sales team.
Best for: Hotels with sales leadership in place that need more time spent pursuing business.
Discuss Hybrid Support →ONGOING SALES PARTNERSHIP
Connected sales strategy, account management, RFP support, prospecting, and performance reviews.
Best for: Owners seeking ongoing outsourced sales management and execution support.
Discuss Total Access →Scope, service cadence, and commercial terms are defined in each engagement.
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THE PEOPLE BEHIND THE WORK
Work with people who understand both the sales opportunity and the day-to-day realities of running a hotel.
We bring practical hotel sales experience, thoughtful communication, and a focus on following through.
Start a Conversation →LET'S TALK
Tell us about your property, your priorities, and where you need support. We'll discuss a practical way forward.
sales@topline-360.com